In the internet age we face challenges like fake news, a struggling publishing industry, and constantly changing mediums of communication. Reputation is your one constant; the thing you can rely on to meet these challenges.
The need for a good reputation should never be underestimated. Even booming industries feel the financial sting when falling out of favour with the public. Media mismanagement can cause stocks to plummet overnight. This distrust is increasing with each generation, whose bright minds choose no longer to pursue careers at companies with a bad reputation. Strong media relations are vital to keep your corporation afloat.
Media relations is a very cost-effective type of marketing. This attractive cost-to-reach ratio translates into a happy bottom line.
“It takes 20 years to build a reputation and five minutes to ruin it.” - Warren Buffet
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